Election campaign in the United States. A 32-second-long Republican election advertisement for Ronald Reagan is shown on US television.
A frightening brown bear is padding through the woods. The commentary runs: "There is a bear in the woods. For some people, the bear is easy to see. Others don't see it at all. Some people say the bear is tame. Others say it's vicious and dangerous. Since no one can really be sure who's right, isn't it smart to be as strong as the bear? If there is a bear...."
On 6 November, Ronald Reagan is reappointed.
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